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Inside AdSense

Thursday, May 24, 2007

A clarification on accidental clicks

We understand that there's been some confusion surrounding our recent post about accidental clicks. Specifically, many of our publishers feel that we've been sending mixed messages about placing ads near navigation controls, particularly where site optimization is concerned.

For those of you concerned about our optimization tips, we still recommend integrating your ad units and link units with your page content or navigation, in order to offer your users relevant ads in addition to the content they normally see. Here are a few examples of acceptable implementations:



However, in some instances we've found that publishers have placed their ad units so close to interactive (clickable) content that users accidentally click on the ads instead of the site content. While this type of ad placement may not inherently violate our program policies, it could increase the risk of invalid clicks being generated on the ads, which would be in violation of our policies.

You can understand that increasing the possibility of accidental clicks on your sites is not in the best interest of users or advertisers, and we wanted to make you aware of this risk. This is why we ask that you maintain sufficient distance between your ads and any elements of your page on which users may often click. Because every site is different, we can't provide you with the exact amount of space to put between these page elements. However, we hope you understand our reasoning, and we ask you to use your best judgment so as to avoid possible accidental clicks in the future.

To help you, here's an example of an ad placement that could have a high risk of generating accidental clicks, and which we'd recommend avoiding:



Thanks again for your cooperation and your feedback. If you have any questions about optimization techniques, feel free to visit our tips page.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Clicks for charity?

In this week's 'Policy Thursday' post, we'd like to follow up on one of Mike's previous posts to highlight a more specific example of encouraging clicks that we often receive emails about. Many publishers have asked if they can place text on their sites which states that all or a portion of the earnings generated through AdSense will be donated to charity or another third party.

While we do appreciate your charitable efforts, this practice is not permitted by our program policies. We want users to click on ads because they are interested in the products or services offered by the advertiser, not because they are interested in supporting a site or a charity. Using this type of language can draw undue attention to the ads, and we aren't able to verify whether earnings are actually donated to the third-party mentioned on each site. As a result, we don't allow publishers to offer these types of incentives.

However, please know that once you've received your payments, you're still welcome to use them however you wish - whether it's donating them to a charity, paying your hosting bills, or treating yourself to a night out on the town. We just ask that you avoid using any language on your site that would directly or indirectly encourage users to click on your ads.

Discuss this post

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Accidents happen

As most of you know, our program policies state that publishers are not permitted to click on their own ads for any reason. For this reason, we've received many emails from publishers letting us know that they've accidentally clicked on their own ads. If you're one of these publishers, we truly appreciate the efforts you've made to monitor your account and keep it in good standing. However, we do understand that an accidental click may occur from time to time, so there's no need to contact us each instance this occurs.

Because we closely monitor all account activity using engineering systems and thorough human analysis, chances are we've already detected your clicks on your ads and discounted them. While these clicks still show in your reports, we filter out their associated earnings so that advertisers aren't charged. However, please keep in mind that we don't ignore the clicks completely; if it appears to us that a publisher has been clicking on his own ads to inflate his earnings or an advertiser's costs, we may disable the account to protect our advertisers' interests.

If you've been clicking your ads out of interest or to see who was advertising on your site, we strongly recommend using the AdSense preview tool as an alternative. This tool will allow you to check the destination of ads on your page without the risk of generating invalid clicks. You can also find more ways to view the URLs of your Google ads by visiting our Help Center.

Discuss this post

This marks the last post of our ‘Policy Thursdays’ series – we hope you've found the information from the last few weeks useful. Thanks for following along and participating in the AdSense Help Forum discussions!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


AdSense for content launches in Catalan

Do you know what language is spoken in parts of Spain, France, and Italy, and is the national language of Andorra? (Ok, we may have made it too obvious with the title above.) We're pleased to let you know that publishers can now display targeted AdSense for content ads on pages in Catalan. Visit the 'AdSense Setup' tab in your account to generate ad code, then paste it onto your pages and let our system take care of the rest.

Although AdSense for search currently isn't available in Catalan, stay tuned for future updates on the blog. In addition, we ask that you direct any questions related to Catalan pages to our Spanish team.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


AdSense coming to a video near you

You've heard the expression "Content is king." We completely agree, and we also realize that these days website content is much more than just text -- it's also video. That's why we're excited to announce that this week, we're launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.

We know there's a lot going on in the world of video, and you may be wondering how this relates to other video initiatives we've announced in AdSense. Here's a brief clarification:
  • Click-to-play video ads: This is a video ad type on our content network. Any publisher opted into image ads and using one of the supported formats may see these click-to-play video ads on their sites.

  • AdSense video distribution and sponsorship: We ran 2 pilots that allowed publishers to choose video channels (short-form video clips bundled with video ads) to display on their sites.

  • AdSense for Video pilot: This is what we're announcing today - we're extending AdSense to online video content. Publishers in this test will be able to define at what point in their videos that streaming video ads will appear.
This is a closed pilot, which means we're unable to accommodate additional publishers for participation. However, we're looking forward to gathering learnings from this pilot and gaining insight into what works best for ads in video. Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add value to publishers' video content and help to deepen engagement with users watching the videos. This pilot represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Accidents happen

As most of you know, our program policies state that publishers are not permitted to click on their own ads for any reason. For this reason, we've received many emails from publishers letting us know that they've accidentally clicked on their own ads. If you're one of these publishers, we truly appreciate the efforts you've made to monitor your account and keep it in good standing. However, we do understand that an accidental click may occur from time to time, so there's no need to contact us each instance this occurs.

Because we closely monitor all account activity using engineering systems and thorough human analysis, chances are we've already detected your clicks on your ads and discounted them. While these clicks still show in your reports, we filter out their associated earnings so that advertisers aren't charged. However, please keep in mind that we don't ignore the clicks completely; if it appears to us that a publisher has been clicking on his own ads to inflate his earnings or an advertiser's costs, we may disable the account to protect our advertisers' interests.

If you've been clicking your ads out of interest or to see who was advertising on your site, we strongly recommend using the AdSense preview tool as an alternative. This tool will allow you to check the destination of ads on your page without the risk of generating invalid clicks. You can also find more ways to view the URLs of your Google ads by visiting our Help Center.

Discuss this post

This marks the last post of our ‘Policy Thursdays’ series – we hope you've found the information from the last few weeks useful. Thanks for following along and participating in the AdSense Help Forum discussions!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)