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The Best Resources

Adsense Marketing and Secrets

Inside AdSense

Thursday, May 31, 2007

You're invited!

Are you looking to make the most of your AdSense account? If so, then you need to attend our upcoming webinar, Taking It to the Next Level: Improving Your AdSense Performance. It'll be held next Wednesday, May 16th at 10:30am PDT.

During this one hour overview, our support specialists will provide you with tips and suggestions that we’ve found to significantly improve AdSense performance. Topics covered will include:

- Using channels to track your ad performance
- Optimizing your ad placement, design, and layout
- Noticing trends and making proactive improvements to your site
- Keeping your account in good standing

We’ll also leave time at the end of the webinar to answer any questions or concerns regarding your ad performance or other account issues.

To register, click on the link below or paste it into a new browser window:

https://googleonline.webex.com/googleonline/onstage/g.php?d=574860052&t=a

Instructions for participation will then be sent to you via email from WebEx. If you’re unable to attend, rest assured we'll be recording the webinar so you can view it after the event. To watch our previous webinars, check out our Help Center.

We hope to see you there!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


AdSense on Google Page Creator

We’re excited about Google’s new Labs creation, Google Page Creator. You can use it not only to easily design and publish web pages, but also monetize those pages using AdSense.

To assist publishers using Google Page Creator with code implementation, here are some instructions:

1. Log into your AdSense account at www.google.com/adsense .
2. From the AdSense Setup tab, customize and generate your AdSense code.
3. Copy the generated code from the 'Your AdSense code' box.
4. Log into your Google Page Creator account.
5. Select the web page you'd like to display AdSense ads.
6. Select the field where you'd like the ads to appear.
7. Click 'Edit HTML'.



8. Paste the AdSense code in the HTML source code of the page.



9. Click 'Save Changes'.
10. Publish your web page.



Your ads should appear shortly!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Be webmaster of your domain (or sub-domain)

If a tree falls in the forest and no one can hear it, does it make a sound? Even more perplexing: if you have a great, content-rich website and nobody visits it, is the content useful? Rather than debate this, I'd like to share with you five ways that Google webmaster tools can help you drive more users to your site and improve the visibility of the site content you've worked so hard to create.

1. Submit all of your pages to the Google index – for free.

By using Google Sitemaps to submit your URLs, you help Google's web crawler do a more complete and efficient job of crawling your site. Sitemaps enables you to submit all of your pages to the Google index, and it's particularly useful for making sure that we know about all dynamically generated URLs or pages that are not adequately linked to on your site. But please note: submitting a Sitemap will not guarantee inclusion or influence your PageRank, and isn't a replacement for creating compelling and useful content.

2. Find out how Google sees your site.

Once you've made sure we have access to your site, you can see the common words used to link to your pages and that are seen by Google. This allows you to see trends in your site's content, and can help you determine why you may be ranking for particular keywords. You can also see which page has the highest PageRank by month. Some site owners are surprised to find that this isn't always the home page. If an internal page has the highest PageRank, you might consider spending more time optimizing the ads there.

3. Diagnose potential problems.

We let you know if, and why, we're having trouble accessing your site or specific pages. If we can't crawl a page, we can't index it -- so fixing any errors we list can help improve your overall coverage. If the AdSense Site Diagnostics tool shows that you're blocking pages from MediaPartners-Google (the AdSense crawler), you can use the robots.txt analysis tool of Google webmaster tools to test changes to that file and make sure those changes allow access. You can also see what pages you are blocking from other Google bots -- this lets you experiment with changes to see how they would affect the crawl of your site.

4. Find out which queries drive traffic to your site.

Using Google webmaster tools, learn which Google queries created clickthroughs to your site and where you were positioned in the search results for that query. You can also view data for individual properties and countries as well. For instance, you can see the queries from users searching Google Images in the United States that returned your site in the results. You’ll only see properties and countries for which your site has data.



5. Get re-included.

If your site has disappeared from the search results, read through the Google quality guidelines, then correct any problems on your site and request re-inclusion from your Google webmaster tools account. Please keep in mind that the reinclusion request form is only available to people using Google webmaster tools.

There's more.

Google webmaster tools are evolving, and we frequently add more features. Stay up to date on the newest features with the Google Webmaster Central blog and get your questions answered on the Google Webmaster Help discussion group.

Here's to building a loyal following for your website and, in turn, optimizing your AdSense earnings!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Just a click away

You're an AdSense publisher, and you've got great content, but you want a) more people to know about it and b) your loyal readers to know when you post new content so they can visit your site easily -- maybe by the click of a button. By building up traffic, you can get more eyeballs on your content and of course your AdSense ads. This is where Google Toolbar comes in.

There's more to Toolbar than just web search, pop-up blocking and auto-filling web forms. With the recent release of Google Toolbar 4, millions of Toolbar users are now adding custom buttons directly to their browsers. You can help users visit your site (and more) with just a click.



By adding your website's custom button to the Google Toolbar, people can instantly:
  • Visit your website

  • Search your website by entering a query into the Google search box and clicking your custom button

  • Get the latest feeds from your website by clicking the drop-down menu next to your custom button
Sound daunting? It shouldn't -- creating a button is actually quite simple. Just go to our Getting Started page and submit your button for display in our Button Gallery. We already have over 700 custom buttons. Who knows? Maybe yours will end up on my Google Toolbar!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Google Analytics hearts AdSense publishers

As an AdSense publisher, you've probably put a lot of effort into making your website the best it can be -- optimizing your ads, building good content, and driving high quality visits. But there's one crucial step left: to see just how effective these things are. How many visitors are you getting each day? What pages are they visiting? Where do they come from, and which keywords brought them to your site -- both from pay-per-click efforts and from natural search?

Many website owners push their site live, and then leave it at that, remaining in the dark about all these questions. Google Analytics can enlighten you. We think it's much more fun to have the answers to these burning questions, and that you owe it to yourself to know for sure. After all, this is the payoff for all the hard work that's gone into creating your site. When you launch or make a change to it, there's that initial excitement of wondering who's going to check it out. And Google Analytics can help you with all of this.



It's as easy to set up as AdSense. All you need to do is add a couple lines of code to each page in your site, and to gain valuable insight with graphical representations of visitor levels and detailed, easy-to-use reports that show:
  • pageviews of each of individual web pages
  • the average time spent on each page
  • new vs. returning visitors
  • visitors' geographical location and language
  • their browser and platform choices
  • click path data
Perhaps this gives you an idea of how Google Analytics can help you measure the success of changes to your site, and confidently make design choices. The best part? After retreating into invitation mode since it launched last November, we're happy to tell you that Analytics is now available for everyone, so you can get started analyzing your site right away.

Happy tracking!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Insight into your site

We hope you've gained insight into the various tools and products Google has to offer for increasing the visibility of your site. As Boyar promised, we’ll close out this week's theme a little differently, by sharing with you the story of a publisher who used a number of Google products to increase his site's audience 50-fold in just two months.

Ryan, webmaster for TropicalYarns.com, had been using AdSense for content and AdSense for search to monetize his pages. However, he noticed that his site’s visitors consisted mainly of existing customers. Using Analytics, he was able to better understand his new and returning visitors. After pinpointing the most popular page on his site in June, he added an email newsletter sign-up form to that page and saw the subscription list grow by 20%. In just one month, he watched new visitors grow to 75% of his audience.



At the same time, Ryan used AdWords to advertise his site’s offerings. After experimenting for three weeks to optimize his ads, he was able to achieve a higher clickthrough rate and bring more engaged users to his site; in July, 14% of his site’s visitors arrived via an AdWords ad, and these visitors made up 22% of pageviews for the month. Plus, by using his Analytics reports to determine the search keywords which brought users to his site, he was able to make informed decisions about his ads. For example, because the search phrase "free patterns" drove organic traffic to his site, he knew he didn’t need to run ads for that phrase.

Since Tropical Yarns is a retail store, Ryan also decided to experiment with products such as Google Base and Google Checkout. By listing more than 1,000 products on Base and offering customers a way to purchase them online, Ryan reached out to new users; although the store is located in South Florida, interested buyers from all over the United States can now visit the site to make purchases.

Recently, Ryan has been experimenting with Google Video to engage users on his site – future plans include a short commercial for the store, videos of classes, and more. Ryan's story serves as a great example of how you can improve your site's content and visibility through many Google products.

When asked about his overall experience, Ryan commented that "one by one, each of the dozen Google products we used has increased awareness of our website and helped to drive more quality traffic. No single item was overnight magic, but doing them all has proved to be a huge success!"

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Add fun, dynamic content without all the work

I'd like to share this earth-shattering news with you: David Hasselhoff (of Knight Rider and Baywatch fame) has come out with a classic new music video that should not be missed. How did I find out about it? I saw a dynamically generated link to it from Google Related Links at the bottom of my blog. (And I've found some other gems that way that have to wait for another post.)

Let me give you what the MBAs call the 8-second elevator pitch (our buildings are not very tall around here) on Google Related Links. The idea is you surf over to http://www.google.com/relatedlinks/ and start creating a Google Related Links unit for your site. You pick the color, size, and types of content (related news, videos, searches, web pages) that you want to appear in this Related Links unit, and then copy the JavaScript over to your site just as you would do for an AdSense ad unit. Google crawlers will then crawl your site, see what type of content is there, and then dynamically show links in the unit that relate to your site.



While Google Related Links don't give you revenue directly, you can use them to keep your site fresh and interesting without any maintenance. Happy visitors mean repeat visits. And if you're feeling especially creative, try alternating between Google ads and Google Related Links in a given space on your page. This will encourage people to look in that space for interesting dynamic content.

Oh, and by the way, you're more than welcome to click the links in a Google Related Links unit on your own site. Happy surfing!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Focus on your content -- we'll do the rest

Provide a great user experience, and the money will follow. We've found this to be true time and time again with our own products and services. For publishers like you, this starts with offering content that's meaningful to your visitors. The more you can focus on your core asset -- your site's content -- the more successful you can be with AdSense.

We just launched a service that can help you spend less time, energy, and money on one of the biggest distractions for publishers: maintaining IT systems. Google Apps for Your Domain lets you offer powerful communication and collaboration tools including Gmail, Google Calendar and Google Talk to everyone with an account on your own domain, people within your organization and/or members of your community. You can private-label the interfaces to make them your own, and best of all, everything is managed on Google's scalable, secure systems, just like AdSense. No servers to install or maintain, no spam upgrades to think about, and no special software required.

And sticking with our own credo to focus on the user experience above all else, Google Apps for Your Domain is free. Learn more and get started here.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)