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Adsense Marketing and Secrets

Inside AdSense

Wednesday, May 23, 2007

Referrals around the world

Back in May, we launched our new and improved referral buttons. Now these new buttons are available for additional products and languages. You can choose from several different colors and options, and the buttons are in a sleeker, web-friendly GIF format -- all the better to blend in with your site.


Publishers have found that it’s most beneficial to place referrals where they're relevant. Do you run a photo blog? Try using a Picasa referral button. Looking to boost revenue for your web hosting site? Implement a Firefox referral button and watch your earnings grow.

Don’t forget you can also implement referrals in a text link format. Text links easily integrate into your site and often convert better than buttons. Here are a few tips on generating more revenue with text links:
  • You can endorse products you've enjoyed using and encourage your users to do the same.
  • Use text links to integrate the ad more seamlessly within your site content.
  • Try having the text links inherit the font and look of your site, so they fit in with your current text style and size.


If you’re not already displaying referrals on your site, you may be missing out! Publishers have let us know that they’ve seen an increase in earnings since they implemented the feature. One publisher with a history-related site told us, “I get 3,000 uniques a day, and was only making about $15/day with regular AdSense for content. Today, I tried Firefox referrals and beside my regular site income, I've already made an extra $17.20 -- and the day isn't over yet.”

Not only will you benefit from the extra earnings, but your users will learn more about other products such as Picasa, Firefox, and AdWords. To begin displaying the new referral buttons, simply choose Referrals from the AdSense Setup page of your account, then select the product you'd like to refer users to on your pages.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Search no further than your own site

If you haven't tried our AdSense for Search feature yet, now might just be the perfect time to put it to use -- we're pleased to announce that you can now display AdSense for search results within your own site. This way, you have the freedom to offer users web search while still maintaining the look and feel of your site. For example, you can keep elements like the header, footer, and site navigation panel the same for the search results page you create.

To use it, just choose the "Open results within my own site" radio button when you're generating your AdSense for search code. You'll also need to identify the page where you'd like to display your search results.



We'll give you two sets of code: one for the search box, and one for search results. Place the first set on a page where you'd like the search box to appear, and the second set on the page you'd like the search results to appear. Whenever users perform searches on your AdSense for search box, they'll be directed to the page on which you placed the search results code.

Since this new feature is part of AdSense for search, any Competitive Ad Filter and site-flavored search settings will still function as normal. You can also find detailed instructions for implementing this new option in our Help Center. Keep in mind that if you want your existing search boxes to take advantage of the new feature, you'll need to replace the search box code that's currently on your pages.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

How to win advertisers and influence ad competition

For today’s optimization tip, I'd like to focus on a site targeting feature: Onsite Advertiser Sign-up. This enables advertisers to quickly and easily target cost-per-impression (CPM) ads specifically to your site, from your site.

As a publisher, you'll be automatically opted in to Onsite Advertiser Sign-up. You can also customize the landing page advertisers will see when they click on the ‘Advertise on this site’ link within your ad units. This is your opportunity to market your site to advertisers, so don’t settle for the default description – this won’t convince advertisers why they should site target you. Write a sharp and compelling paragraph to engage advertisers and let them know what your site’s all about.



You'll benefit when more advertisers sign up to advertise on your site, since more competition among ads means more money for you. Just remember - keep it advertiser-friendly!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

The missing link

Even if your site is well-designed, with colors that look great and ad formats that your users respond well to, you still might hear a nagging voice inside your head that says, "There must be more I can do!" If this sounds familiar, then we've got a cure -- link units work wonders when you're looking for additional ways to give your AdSense performance a pick-me-up. They offer your users fresh, new content and can be customized and tracked just like standard text ads.

If the voice in your head is still there, it's likely asking, "Where should I place link units on my pages?" Here are some ideas to get the ball rolling:
  • Above or below a navigation menu or site search box -- but remember to keep your link units distinct
  • Above the fold, at the beginning of pages with more focused content where people may be seeking specific information (article pages, category-level pages)
  • In prime spots as designated by our heat map
Looking for more ideas? Our link unit example page might help.



Link units proved to be the missing link for several of our publishers- you might remember reading about how Engineeringtalk, Ask The Builder, and PCFreunde saw their AdSense earnings soar after adding link units to their pages.

With 12 different sizes, you're bound to find a size that fits snugly into those "hard to reach" areas of your site.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Picasa referrals roll into Google Pack

In the next few days you may notice a change to our Picasa referrals program. With the recent international launch of Google Pack referrals, we'll soon be consolidating Picasa and Pack referrals into a single program. Don't worry, you will still be able to direct users to Picasa as a part of Pack, which also includes useful software like Google Earth, Desktop and Toolbar.

To make for an easy transition, we'll upload new Pack referral options that feature Picasa. To transition to these new referrals, you should generate a new referral unit, choosing Google Pack as the product, and select one of the new Pack units that features Picasa.

As an added benefit, if users decide that they only want to install Picasa from their Pack download, you'll still earn the referral fee for Pack -- double the value you were previously earning for Picasa alone.



If you're currently displaying a Picasa referral unit on your site, you won't notice any changes to the unit or to the way that you have been generating earnings. For now, all Picasa referral units that are currently up will remain supported. However, we strongly encourage you to switch to the new Pack referral units at your earliest convenience.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)