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The Best Resources

Adsense Marketing and Secrets

Inside AdSense

Sunday, June 10, 2007

From the Inside AdSense mail bag

Rowland asks:I signed up for AdSense with my blog URL, but I’d like to paste AdSense on my forum site as well. Do I have to submit a new application?

Inside AdSense says: You don't have to submit a new application to add your code to a new site. As long as your pages comply with our policies, you can put your code on them - whether they share the same domain name as your original site or not. We'll detect the new pages once the code is there, and we'll start serving ads to them almost immediately.

Jackie asks: I added my competitor’s URL to my filter list last week, and ads for this competitor continue to appear on my site. Can you figure out what’s wrong?

Inside AdSense says: Jackie, here are three tips for creating effective filters:

1) Make sure that you have added these URLs to your AdSense for Content filter list rather than your AdSense for Search filter list.

2) As you know, some AdSense ad formats contain a URL within the ad text. However, filtering this URL wouldn’t necessarily block ads from this advertiser. To create effective filters, you should verify that you’re filtering the destination URL of the ad. For instructions on how to determine the destination URL, check out the Competitive Ad Filter Guide.

3) If you're keen on blocking all ads from a particular site, and you've found the destination URL, you can enter simply domainname.com in your filter list (where domainname is, of course, the domain name in their destination URL). Dropping the www. and any folder or file names will ensure that anything coming from that site will be blocked from your pages.

David asks: I recently posted several blog entries about airplanes, but the ads are still targeted to an old post about kites. How can I get AdSense to show ads about airplanes?

Inside AdSense says: Crawling is done automatically by our bots, and we don’t manually control how often your pages get indexed but we’re always trying to improve how quickly we can crawl your pages to display the most relevant ads. When you update a site or add new content, you may have to wait until these changes are reflected in our index before relevant ads appear. During this time, your ads may be targeted to older content.

In the meantime, you may be interested in trying a new feature, section targeting, to improve the relevancy of ads appearing on your blog. Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. Here's more information.

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

http://theadsensepublisher.com/

For more articles about different markets please visit my articles and links directory.

http://www.googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Good news for HTML newbies

You've signed up for AdSense. You've activated your account. You've chosen your ad format and colors. Now you're ready to paste your AdSense ad code into your site. Or are you? If you're new to HTML, you might find it a bit challenging to add our code into the HTML source of your pages. ("HTML source--what's that?")

Have no fear - our new Troubleshooting Demo is here! I've worked with other members of our support team to create an HTML Troubleshooting Demo that should help clear up the confusion so you can see the ads on your site without delay. The demo addresses many common issues new publishers face when adding the code to your site, including instructions for pasting the ad code using two common types of design software. It also provides a background on HTML, information on viewing your page source, and tips to address the top four problems faced by new publishers.

If you've used our demo, we welcome your feedback.

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

http://theadsensepublisher.com/

For more articles about different markets please visit my articles and links directory.

http://www.googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Nine for newbies

Your AdSense application has just been approved, and you've got a world of new information to absorb. We've highlighted some key resources to answer all the questions you have about AdSense (but were afraid to ask).

1. First, you can see our handy Quick Start guide to learn how to access your AdSense account and customize your ad code before pasting it into your site. For a more detailed walkthrough, see the Help with Ad Code demo.

2. Once you've added the code to one website, you may want to add it to more of your sites or pages -- the ad code will work for any page or site.

3. Once your ads are up and running, it's time to think about getting paid. The Payment GuidePayment demo.

4. If you start to see ads that you'd prefer not to display on your site, don't worry. You can prevent these ads from appearing on your site by using your Competitive Ad Filter list to block them.

5. Are you having trouble with the ads on your site? You can use one of our troubleshooting wizards to sort out the issue, or browse our Help entry on Public Service Ads (PSA's).

6. Familiarize yourself with other AdSense features and products to monetize your site even further: AdSense for search, referrals, and Onsite Advertiser Sign-up that can help you earn more revenue from your site.

7. Concerned about keeping your account in good standing? You can review the program policiesten suggestions to help ensure your account won't be disabled.

8. Optimize! Our Optimization Tips will help you earn more and get the most revenue from your AdSense account.

9. Acquaint yourself with the AdSense Help Center. It's the quickest way to get the answers you need at any time.

Now you can get on the road to becoming a successful AdSense publisher...and start driving!
provides a broad overview of AdSense payments, or you can find more in-depth information by watching the for a comprehensive list of do's and dont's or our

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

http://theadsensepublisher.com/

For more articles about different markets please visit my articles and links directory.

http://www.googlelinksdirectory.com/

Thanks for yours time have a good day :-)



eCPM -- what exactly is that?

eCPM is a bit of industry shorthand that seems here to stay. You've seen it listed in your AdSense reports; it means, "effective cost per thousand impressions." So how is eCPM calculated, you ask?



eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.



But what if your site doesn't receive enough impressions to have a large sample size? Even for smaller sites, eCPM can be a useful statistic to track ad performance.

For example, let's imagine we have two custom channels named 'Blue Skyscrapers' and 'Red Rectangles', respectively, which reflect the types of ad formats we're testing on our site. During our test, the 'Blue Skyscrapers' channel receives 370 page impressions and $1.48 in total earnings. The 'Red Rectangles' channel receives 187 page impressions and $0.97 in earnings over the same period. To make these figures more comparable we calculate eCPM -- i.e., the estimated earnings for every 1,000 impressions received. We find that eCPM for blue skyscrapers is $4.00 while the eCPM for red rectangles is $5.18.

This means if we received 1,000 impressions of blue skyscrapers, we would earn roughly $4.00. But for 1,000 impressions of red rectangles, we would earn about $5.18. Therefore, assuming that our sample size is large enough, it is to our advantage to switch to red rectangles throughout our site because they generate more revenue per impression.

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

http://theadsensepublisher.com/

For more articles about different markets please visit my articles and links directory.

http://www.googlelinksdirectory.com/

Thanks for yours time have a good day :-)


Earnings: Your questions answered

Is there is a minimum number of impressions or clicks I need to get before I can start earning through AdSense?

No, there's no minimum number of impressions or clicks for generating earnings. You can start earning the very first time a user clicks on a cost-per-click (CPC) ad or views a cost-per-thousand-impressions (CPM) ad. Keep in mind, however, that you'll need to earn $100 before your earnings will be paid out to you.

If a CPM ad appears on my site, do I need to receive 1,000 impressions before I am paid?

No, with CPM ads you're paid for each impression, so if you receive 1 ad impression, you'll receive 1/1,000 of the CPM bid for that ad unit.

I received 57 page impressions. Why don't I have any earnings?

It sounds like the ads currently appearing on your site are probably CPC ads, so you'll be paid for clicks, rather than impressions. Our system will automatically display whichever ad or ads representing the highest revenue potential for you, whether they're CPC or CPM ads.

How much do you pay per click or impression?

We don't pay a fixed price for each click or impression - we pay you a portion of the amount paid by the AdWords advertiser. This amount varies based on the actual CPC or CPM paid by the advertiser. Each ad that appears on your site will most likely generate a different CPC or CPM.

Do I get paid when visitors use my search box?

With AdSense for search, you'll be paid when users click on the ads that appear on their search results pages, not from the search queries themselves. You won't be paid if a visitor uses your search box, but chooses not to click on the ads on the search results pages.

Do I get paid when visitors click on my link unit topics?

When a user clicks on a link unit topic, you'll be paid for clicks on the CPC ads that appear on the resulting page of highly targeted ads. However, you won't be paid for clicks on the initial topics themselves. Link units can siginficantly boost your overall AdSense revenue by providing even more relevant and monetized content to your users.

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

http://theadsensepublisher.com/

For more articles about different markets please visit my articles and links directory.

http://www.googlelinksdirectory.com/

Thanks for yours time have a good day :-)


An 'AdSense Help'-ing hand

Since the AdSense Help Group launched, we noticed you've been having lots of interesting discussions about AdSense. We thought we'd address a couple questions that have come up fairly frequently in the Help Group.

My website tracking software is registering more impressions than my AdSense account -- why is there a discrepancy?

To provide more accurate information about ad performance, we count impressions only when the AdSense JavaScript is executed by a user's browser. Therefore, the impressions listed in your AdSense account may differ from statistics reported by third parties. For example, AdSense doesn't count impressions generated by:

  • Other spiders, robots, crawlers from other search engines

  • Browsers that don't have JavaScript enabled or don't support JavaScript

  • Browsers that don't support the iFrame tag

  • Programs that people may have written to grab website content


  • I pasted AdSense ad code for two ad units into my site -- why is only one ad unit appearing on my page?

    Don't worry, this is normal ad behavior designed to automatically optimize your site's revenue potential. Although you can display up to 3 ad units per page, sometimes only the first ad unit contains ads. When highly targeted ads aren't available for all your ad units, we'll display the additional ad units as transparent boxes rather than showing ads that our system determines would not perform well. As our ad inventory changes, or if your page content changes, you may start seeing ads appear in all of your ad units.

    In the meantime, you can set up your ad code so that an alternate ad will appear when this happens.

    The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

    http://theadsensepublisher.com/

    For more articles about different markets please visit my articles and links directory.

    http://www.googlelinksdirectory.com/

    Thanks for yours time have a good day :-)


    When AdSense met Blogger (in beta)

    If you have a blog on the new version of Blogger in beta, we're happy to introduce you to the drag-and-drop AdSense widget! Using this new feature, you can easily add AdSense to your blog by following these instructions.

    1. First, log into the new version of Blogger with your Google Account. Click on the Layout link next to the blog where you’d like to feature Google ads.

    (If you don’t see the Layout option, it’s possible that your beta blog is still in the classic template -- visit your blog’s Template page and click Customize Design. You can then upgrade your blog to the new template in minutes.)



    2. Next you should be taken to your Template – Page Elements page. Click on one of the Add a Page Element links shown below.



    3. In the pop-up window, click the blue Add to Blog button underneath the AdSense option.



    4. If you already have an AdSense account, simply sign in with your AdSense login; if not, you can create an account directly on this page. After signing in, you can select your preferred color template and ad format. When you're finished, click on the orange Save Changes button.



    5. Now you can easily drag and drop your AdSense ad unit anywhere on your blog's template -- or delete it if you need to make changes. When you're all done, click the orange 'Save' button on the upper right corner and go view your new blog!



    We hope you find this new feature helpful when implementing your ads. Let us know if you have any comments or suggestions.

    The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

    http://theadsensepublisher.com/

    For more articles about different markets please visit my articles and links directory.

    http://www.googlelinksdirectory.com/

    Thanks for yours time have a good day :-)


    Never too late to activate

    Are you having difficulty implementing the AdSense code using your web editor? Would you like to integrate AdSense into your Blogspot or Page Creator site? If so, then we're happy to let you know about our new Activation Demo.

    In this demo, we'll walk you through implementing AdSense using three common methods, including one where you won't need to copy or paste the ad code. If you're using a web editor that offers one of these methods, you can follow along. If not, you can create a new site using Blogger or Google Page Creator - the process is fast, easy, and free.

    UPDATED link to demo

    The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

    http://theadsensepublisher.com/

    For more articles about different markets please visit my articles and links directory.

    http://www.googlelinksdirectory.com/

    Thanks for yours time have a good day :-)


    Wysi-what?

    After joining the AdSense program, new publishers often have questions about placing the AdSense code on their sites using design-enhanced editors. These include such editing software as Microsoft FrontPage, Macromedia Dreamweaver, and Adobe GoLive, as well as online services like Google Page Creator and Yahoo! Sitebuilder. These applications allow you to edit your site without worrying about the HTML. For this reason, they're frequently called WYSIWYG or "what you see is what you get" editors.

    Although this can be a significant advantage when you're editing your page, the same features that make WYSIWYG editors so great can actually make it harder to implement AdSense. If you paste the code into a "design" or "layout" view in one of these programs, then what you see (the ad code itself) is what you get on your page.

    To avoid seeing unsightly code on your page and to make sure your ads function properly, you'll need to copy and paste the ad code into the HTML source code of your web page. Different editors provide different ways of doing this, but they usually provide either an HTML view or an HTML insert function. The HTML view will show you all of your site's HTML, while an HTML insert function will allow you to place code in your site while still using the WYSIWYG view.

    You can find step-by-step instructions for adding the ad code to your site using a WYSIWYG editor in our Help With Ad Code demo If you're using Google Page Creator, you may wish to review the instructions listed in our Help Center.

    If you need more help with HTML issues, please feel free to consult other publishers in the AdSense Help Forum.

    The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

    http://theadsensepublisher.com/

    For more articles about different markets please visit my articles and links directory.

    http://www.googlelinksdirectory.com/

    Thanks for yours time have a good day :-)


    It's all Greek to your unpublished pages

    Recently, a number of concerned publishers have let us know that they're seeing ads in foreign languages in the 'preview mode' of their HTML editors or on pages that haven't been published to the web. We'd like to reassure you that this is normal.

    Before our system can display targeted ads on your pages, our crawler first needs to access your pages. While you're building your pages within your HTML editor, your page hasn't yet been crawled, so you may sometimes see less-targeted ads or even ads in foreign languages. However, after you've published a page to the web, you should start seeing ads in the appropriate language. Please also keep in mind that it can sometimes take 1 to 2 weeks for our crawler to revisit your site after you've made any changes, but your ad relevance should improve over time. As always, we appreciate your patience as the crawler continues its work.

    The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

    http://theadsensepublisher.com/

    For more articles about different markets please visit my articles and links directory.

    http://www.googlelinksdirectory.com/

    Thanks for yours time have a good day :-)