From the Inside AdSense mail bag

Rowland asks:I signed up for AdSense with my blog URL, but I’d like to paste AdSense on my forum site as well. Do I have to submit a new application?

Inside AdSense says: You don't have to submit a new application to add your code to a new site. As long as your pages comply with our policies, you can put your code on them - whether they share the same domain name as your original site or not. We'll detect the new pages once the code is there, and we'll start serving ads to them almost immediately.

Jackie asks: I added my competitor’s URL to my filter list last week, and ads for this competitor continue to appear on my site. Can you figure out what’s wrong?

Inside AdSense says: Jackie, here are three tips for creating effective filters:

1) Make sure that you have added these URLs to your AdSense for Content filter list rather than your AdSense for Search filter list.

2) As you know, some AdSense ad formats contain a URL within the ad text. However, filtering this URL wouldn’t necessarily block ads from this advertiser. To create effective filters, you should verify that you’re filtering the destination URL of the ad. For instructions on how to determine the destination URL, check out the Competitive Ad Filter Guide.

3) If you're keen on blocking all ads from a particular site, and you've found the destination URL, you can enter simply domainname.com in your filter list (where domainname is, of course, the domain name in their destination URL). Dropping the www. and any folder or file names will ensure that anything coming from that site will be blocked from your pages.

David asks: I recently posted several blog entries about airplanes, but the ads are still targeted to an old post about kites. How can I get AdSense to show ads about airplanes?

Inside AdSense says: Crawling is done automatically by our bots, and we don’t manually control how often your pages get indexed but we’re always trying to improve how quickly we can crawl your pages to display the most relevant ads. When you update a site or add new content, you may have to wait until these changes are reflected in our index before relevant ads appear. During this time, your ads may be targeted to older content.

In the meantime, you may be interested in trying a new feature, section targeting, to improve the relevancy of ads appearing on your blog. Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. Here's more information.

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Good news for HTML newbies

You've signed up for AdSense. You've activated your account. You've chosen your ad format and colors. Now you're ready to paste your AdSense ad code into your site. Or are you? If you're new to HTML, you might find it a bit challenging to add our code into the HTML source of your pages. ("HTML source--what's that?")

Have no fear - our new Troubleshooting Demo is here! I've worked with other members of our support team to create an HTML Troubleshooting Demo that should help clear up the confusion so you can see the ads on your site without delay. The demo addresses many common issues new publishers face when adding the code to your site, including instructions for pasting the ad code using two common types of design software. It also provides a background on HTML, information on viewing your page source, and tips to address the top four problems faced by new publishers.

If you've used our demo, we welcome your feedback.

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Nine for newbies

Your AdSense application has just been approved, and you've got a world of new information to absorb. We've highlighted some key resources to answer all the questions you have about AdSense (but were afraid to ask).

1. First, you can see our handy Quick Start guide to learn how to access your AdSense account and customize your ad code before pasting it into your site. For a more detailed walkthrough, see the Help with Ad Code demo.

2. Once you've added the code to one website, you may want to add it to more of your sites or pages -- the ad code will work for any page or site.

3. Once your ads are up and running, it's time to think about getting paid. The Payment GuidePayment demo.

4. If you start to see ads that you'd prefer not to display on your site, don't worry. You can prevent these ads from appearing on your site by using your Competitive Ad Filter list to block them.

5. Are you having trouble with the ads on your site? You can use one of our troubleshooting wizards to sort out the issue, or browse our Help entry on Public Service Ads (PSA's).

6. Familiarize yourself with other AdSense features and products to monetize your site even further: AdSense for search, referrals, and Onsite Advertiser Sign-up that can help you earn more revenue from your site.

7. Concerned about keeping your account in good standing? You can review the program policiesten suggestions to help ensure your account won't be disabled.

8. Optimize! Our Optimization Tips will help you earn more and get the most revenue from your AdSense account.

9. Acquaint yourself with the AdSense Help Center. It's the quickest way to get the answers you need at any time.

Now you can get on the road to becoming a successful AdSense publisher...and start driving!
provides a broad overview of AdSense payments, or you can find more in-depth information by watching the for a comprehensive list of do's and dont's or our

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

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eCPM -- what exactly is that?

eCPM is a bit of industry shorthand that seems here to stay. You've seen it listed in your AdSense reports; it means, "effective cost per thousand impressions." So how is eCPM calculated, you ask?



eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.



But what if your site doesn't receive enough impressions to have a large sample size? Even for smaller sites, eCPM can be a useful statistic to track ad performance.

For example, let's imagine we have two custom channels named 'Blue Skyscrapers' and 'Red Rectangles', respectively, which reflect the types of ad formats we're testing on our site. During our test, the 'Blue Skyscrapers' channel receives 370 page impressions and $1.48 in total earnings. The 'Red Rectangles' channel receives 187 page impressions and $0.97 in earnings over the same period. To make these figures more comparable we calculate eCPM -- i.e., the estimated earnings for every 1,000 impressions received. We find that eCPM for blue skyscrapers is $4.00 while the eCPM for red rectangles is $5.18.

This means if we received 1,000 impressions of blue skyscrapers, we would earn roughly $4.00. But for 1,000 impressions of red rectangles, we would earn about $5.18. Therefore, assuming that our sample size is large enough, it is to our advantage to switch to red rectangles throughout our site because they generate more revenue per impression.

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Earnings: Your questions answered

Is there is a minimum number of impressions or clicks I need to get before I can start earning through AdSense?

No, there's no minimum number of impressions or clicks for generating earnings. You can start earning the very first time a user clicks on a cost-per-click (CPC) ad or views a cost-per-thousand-impressions (CPM) ad. Keep in mind, however, that you'll need to earn $100 before your earnings will be paid out to you.

If a CPM ad appears on my site, do I need to receive 1,000 impressions before I am paid?

No, with CPM ads you're paid for each impression, so if you receive 1 ad impression, you'll receive 1/1,000 of the CPM bid for that ad unit.

I received 57 page impressions. Why don't I have any earnings?

It sounds like the ads currently appearing on your site are probably CPC ads, so you'll be paid for clicks, rather than impressions. Our system will automatically display whichever ad or ads representing the highest revenue potential for you, whether they're CPC or CPM ads.

How much do you pay per click or impression?

We don't pay a fixed price for each click or impression - we pay you a portion of the amount paid by the AdWords advertiser. This amount varies based on the actual CPC or CPM paid by the advertiser. Each ad that appears on your site will most likely generate a different CPC or CPM.

Do I get paid when visitors use my search box?

With AdSense for search, you'll be paid when users click on the ads that appear on their search results pages, not from the search queries themselves. You won't be paid if a visitor uses your search box, but chooses not to click on the ads on the search results pages.

Do I get paid when visitors click on my link unit topics?

When a user clicks on a link unit topic, you'll be paid for clicks on the CPC ads that appear on the resulting page of highly targeted ads. However, you won't be paid for clicks on the initial topics themselves. Link units can siginficantly boost your overall AdSense revenue by providing even more relevant and monetized content to your users.

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An 'AdSense Help'-ing hand

Since the AdSense Help Group launched, we noticed you've been having lots of interesting discussions about AdSense. We thought we'd address a couple questions that have come up fairly frequently in the Help Group.

My website tracking software is registering more impressions than my AdSense account -- why is there a discrepancy?

To provide more accurate information about ad performance, we count impressions only when the AdSense JavaScript is executed by a user's browser. Therefore, the impressions listed in your AdSense account may differ from statistics reported by third parties. For example, AdSense doesn't count impressions generated by:

Other spiders, robots, crawlers from other search engines

Browsers that don't have JavaScript enabled or don't support JavaScript

Browsers that don't support the iFrame tag

Programs that people may have written to grab website content

I pasted AdSense ad code for two ad units into my site -- why is only one ad unit appearing on my page?

Don't worry, this is normal ad behavior designed to automatically optimize your site's revenue potential. Although you can display up to 3 ad units per page, sometimes only the first ad unit contains ads. When highly targeted ads aren't available for all your ad units, we'll display the additional ad units as transparent boxes rather than showing ads that our system determines would not perform well. As our ad inventory changes, or if your page content changes, you may start seeing ads appear in all of your ad units.

In the meantime, you can set up your ad code so that an alternate ad will appear when this happens.

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When AdSense met Blogger (in beta)

If you have a blog on the new version of Blogger in beta, we're happy to introduce you to the drag-and-drop AdSense widget! Using this new feature, you can easily add AdSense to your blog by following these instructions.

1. First, log into the new version of Blogger with your Google Account. Click on the Layout link next to the blog where you’d like to feature Google ads.

(If you don’t see the Layout option, it’s possible that your beta blog is still in the classic template -- visit your blog’s Template page and click Customize Design. You can then upgrade your blog to the new template in minutes.)



2. Next you should be taken to your Template – Page Elements page. Click on one of the Add a Page Element links shown below.



3. In the pop-up window, click the blue Add to Blog button underneath the AdSense option.



4. If you already have an AdSense account, simply sign in with your AdSense login; if not, you can create an account directly on this page. After signing in, you can select your preferred color template and ad format. When you're finished, click on the orange Save Changes button.



5. Now you can easily drag and drop your AdSense ad unit anywhere on your blog's template -- or delete it if you need to make changes. When you're all done, click the orange 'Save' button on the upper right corner and go view your new blog!



We hope you find this new feature helpful when implementing your ads. Let us know if you have any comments or suggestions.

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Never too late to activate

Are you having difficulty implementing the AdSense code using your web editor? Would you like to integrate AdSense into your Blogspot or Page Creator site? If so, then we're happy to let you know about our new Activation Demo.

In this demo, we'll walk you through implementing AdSense using three common methods, including one where you won't need to copy or paste the ad code. If you're using a web editor that offers one of these methods, you can follow along. If not, you can create a new site using Blogger or Google Page Creator - the process is fast, easy, and free.

UPDATED link to demo

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Wysi-what?

After joining the AdSense program, new publishers often have questions about placing the AdSense code on their sites using design-enhanced editors. These include such editing software as Microsoft FrontPage, Macromedia Dreamweaver, and Adobe GoLive, as well as online services like Google Page Creator and Yahoo! Sitebuilder. These applications allow you to edit your site without worrying about the HTML. For this reason, they're frequently called WYSIWYG or "what you see is what you get" editors.

Although this can be a significant advantage when you're editing your page, the same features that make WYSIWYG editors so great can actually make it harder to implement AdSense. If you paste the code into a "design" or "layout" view in one of these programs, then what you see (the ad code itself) is what you get on your page.

To avoid seeing unsightly code on your page and to make sure your ads function properly, you'll need to copy and paste the ad code into the HTML source code of your web page. Different editors provide different ways of doing this, but they usually provide either an HTML view or an HTML insert function. The HTML view will show you all of your site's HTML, while an HTML insert function will allow you to place code in your site while still using the WYSIWYG view.

You can find step-by-step instructions for adding the ad code to your site using a WYSIWYG editor in our Help With Ad Code demo If you're using Google Page Creator, you may wish to review the instructions listed in our Help Center.

If you need more help with HTML issues, please feel free to consult other publishers in the AdSense Help Forum.

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It's all Greek to your unpublished pages

Recently, a number of concerned publishers have let us know that they're seeing ads in foreign languages in the 'preview mode' of their HTML editors or on pages that haven't been published to the web. We'd like to reassure you that this is normal.

Before our system can display targeted ads on your pages, our crawler first needs to access your pages. While you're building your pages within your HTML editor, your page hasn't yet been crawled, so you may sometimes see less-targeted ads or even ads in foreign languages. However, after you've published a page to the web, you should start seeing ads in the appropriate language. Please also keep in mind that it can sometimes take 1 to 2 weeks for our crawler to revisit your site after you've made any changes, but your ad relevance should improve over time. As always, we appreciate your patience as the crawler continues its work.

The best videos guide plus all the secrets from world marketers for new and advanced Adsense Publishers.

http://theadsensepublisher.com/

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http://www.googlelinksdirectory.com/

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Ad and image placement: a policy clarification

We've recently received a number of emails from publishers asking how we feel about the placement of images near Google ad units. There's been some confusion on this issue, and so we turned to our policy team to set the record straight.

Can I place small images next to my Google ads?

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers.

Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.

What if I place a space or a line between my images and my ads? Would that work?

No. If the ads and the images appear to be associated, inserting a small space or a line between the images and ads will not make the implementation compliant.

Does this mean I can't place ads on pages with images?

You can definitely place Google ads on pages containing images -- just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example.

What do unacceptable implementations look like?

Here are some examples that wouldn't comply with our policies.

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Referral policies - clarified

We've noticed some confusion over the program policies associated with referrals. Specifically, some publishers tell us they don't understand why we allow "explicit endorsement" for referral ads, but do not allow the same type of "unnatural attention" for our AdSense for content and AdSense for search ads. We thought we'd clarify our referrals program's policies and explain why we do not allow the same treatment for other Google ads.

First, referral ads are credited on a cost per action (CPA) basis. This means that there is a specific action such as an install for Google Pack that your visitors must complete before you generate earnings. The advertiser places a certain value on that action being completed, and is willing to pay you a percentage of that value. If you highlight the referral ad and encourage more people to complete the action, the value that the advertiser places on that action does not diminish.

For example, Google is willing to pay up to $2 for each new user who downloads and installs Google Pack. If you encourage people to download and install Pack on your site and the conversion rate goes up, we're happy to pay the additional cost, because it directly translates to more Pack users for us.

However, this isn't the case for most AdSense for content and AdSense for search ads, which are served on a cost per click (CPC) or cost per thousand impression (CPM) basis. It's generally harder for an advertiser to decide on a CPC/CPM value than it is to decide on a CPA value because multiple factors go into deciding the value of a click or impression. Encouraging clicks on these ads not only drives lower quality traffic to an advertiser’s site but provides poor data for an advertiser to make an appropriate bid on the click. This results in a poor experience for visitors and advertisers, which isn’t good for you as a publisher.

Additionally, you can endorse referral ads because you know the exact ad you are displaying on your site. You are offering your visitors genuine advice based on the products and services you think they'll like. However, with CPC ads you don't know which ads will show up -- it would be disingenuous for you to recommend the products or services in your ads in this case, which could result in visitors being misled.

Of course, publishers may never encourage people to click on any ad, including referrals, for deceptive purposes. For example, you can't ask visitors to click on a referral ad to make you money. Any endorsement or attention drawn to a referral ad must be done in a way that supports the intended use of the product or service associated with it.

In short, our policies on endorsing ads are based on our concern for the visitor, the advertiser, and the publisher. We strive to make AdSense work best for all our partners.

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A note on traffic exchange programs

We understand that our publishers are always looking for ways to attract interested users to their sites. But using third-party tools or services to increase your site traffic may lead to invalid clicks or impressions and result in your account being disabled. For this reason, we'd like to provide you with some guidance about this.

As many of you already know, our program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.

We occasionally receive questions from publishers interested in using traffic exchanges to bring traffic to their site. While these services may help advertise your site, we don't recommend using them, as they may also result in similar invalid activity. We realize that you may have questions about a specific traffic service and whether it could potentially create invalid impressions or clicks. However, please understand that we're unable to comment on any particular third-party service.

As a parting note, we encourage you to read through our tips and guidelines and Webmaster Guidelines to help keep your account in good standing. These guidelines advise publishers to "Provide unique and relevant content that gives users a reason to visit your site first," and we feel this is ultimately the best way to attract more visitors to your site and build a truly loyal audience.

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If it ain't broke...

We know how important it is to maintain the quality of your site and the experience your users have there, and we often receive email from publishers asking about specific ad implementations. While we encourage you to tailor your ads to fit the look and feel of your sites, we'd like to remind you to only use the options provided within the AdSense Setup tab of your account. As you may know, our program policies strictly prohibit altering the layout, behavior, targeting, or delivery of Google ads or AdSense for search boxes for any reason. Some examples of these modifications include:

- Implementing the AdSense ad code in a "floating box script"
- Manipulating the ad targeting using hidden keywords or IFRAMEs
- Altering the height or width of an ad unit
- Pre-populating the AdSense for search box with specific queries
- Creating direct links to AdSense for search results

Once you've generated the ad code in your account's AdSense Setup tab, we ask that you incorporate it into your pages exactly as it was generated, without altering any portion of the code. Doing so will also help ensure that you're properly credited for valid clicks and impressions.

For more information on working with your ads and improving their performance, feel free to visit our Help Center.

Discuss this post

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Encouraging clicks

Many of you may remember our December post on the placement of images near ads. In that spirit, we'd like to remind you of a general policy issue: encouraging clicks.

As many of you know, our program policies prohibit any means of encouraging users to click on Google ads or bringing excessive attention to ad units. For example, sites may not contain phrases such as "click the ads," "support our sponsors," "visit these recommended links," or other similar language that could apply to the Google ads on your site. In addition, publishers are not permitted to label the Google ads with text other than "sponsored links" or "advertisements."

In light of this policy, you may be wondering if you're allowed to recommend your referral products to your users. As explained in Dan's post from February, unlike with AdSense for content ads, you can endorse your referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know.

Generally, visitors should only click on Google ads if they're interested in the services being advertised. Encouraging them to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs -- and can cause an account to be disabled.

If you'd like to improve the performance of your ad units and attract more interested users, check out our Help Center's optimization tips to take full advantage of what AdSense has to offer.

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

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Don't run the risk of click and miss

As you may know, our tips and guidelines mention that "users should only click on Google ads if they're interested in the services being advertised". While there are many precautions a publisher can take to avoid encouraging clicks on their ads, we've found that some implementations of the ad code can lead to accidental clicks that the publisher may not have been able to predict. Some implementations that could lead to accidental clicks include placing your ads:

- In close proximity to Macromedia Flash games
- Under pop-ups or download prompts
- Near site navigation controls on your pages, such as drop-downs or menu links

Generally, we ask that you not place your ads near features of your site that your users may interact with by clicking. If your site contains elements that increase the number of ad clicks without increasing business results for the advertiser, we may consider these clicks to be invalid. "Business results" can range from an online sale to a page view. If we detect enough of these clicks and determine that the risk to our advertisers is too great, we may disable the account. To maintain compliance with our program policies and ensure that your users don't inadvertently click on the ads on your site, we strongly recommend that you move any ad units that are in close proximity to interactive site features.

As always, thanks in advance for your cooperation!

For more articles about different markets please visit my articles and links directory.

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Accidents happen

As most of you know, our program policies state that publishers are not permitted to click on their own ads for any reason. For this reason, we've received many emails from publishers letting us know that they've accidentally clicked on their own ads. If you're one of these publishers, we truly appreciate the efforts you've made to monitor your account and keep it in good standing. However, we do understand that an accidental click may occur from time to time, so there's no need to contact us each instance this occurs.

Because we closely monitor all account activity using engineering systems and thorough human analysis, chances are we've already detected your clicks on your ads and discounted them. While these clicks still show in your reports, we filter out their associated earnings so that advertisers aren't charged. However, please keep in mind that we don't ignore the clicks completely; if it appears to us that a publisher has been clicking on his own ads to inflate his earnings or an advertiser's costs, we may disable the account to protect our advertisers' interests.

If you've been clicking your ads out of interest or to see who was advertising on your site, we strongly recommend using the AdSense preview tool as an alternative. This tool will allow you to check the destination of ads on your page without the risk of generating invalid clicks. You can also find more ways to view the URLs of your Google ads by visiting our Help Center.

Discuss this post

This marks the last post of our ‘Policy Thursdays’ series – we hope you've found the information from the last few weeks useful. Thanks for following along and participating in the AdSense Help Forum discussions!

For more articles about different markets please visit my articles and links directory.

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Thanks for yours time have a good day :-)

Policy updates -- and it's not even Thursday!

After our many weeks of policy posts on Thursdays, you're probably intimately familiar with all of our program policies. So we can imagine your surprise when you woke up today, got your morning coffee, and settled in for your daily re-read of the policies -- only to find they were different! To help lessen the shock, we've highlighted the two notable changes below:

We're now requiring AdSense publishers to comply with the spirit of our Page Quality Guidelines. If you're an AdWords advertiser, you might already be familiar with these guidelines, which are intended to provide a better experience for users, advertisers, and publishers alike. If you use any kind of online advertising, know that these guidelines encourage publishers to, among other things, create sites with simple navigation and substantial, useful content.

This new policy requirement doesn't mean that you can't use online advertising; it simply means that if you do, you need to be sure that the way you advertise meets with the guidelines, whether it's through AdWords or through any other advertising program. However you advertise your site, it can always benefit from significant and relevant content, clear navigation, and the other points in our quality guidelines.

The other noteworthy update: now you can place up to three link units on a page. As we've noted in the past, link units are a great way to provide relevant, user-friendly ads in hard-to-fit locations on your site. With the new opportunity to place three link units -- and the plethora of link unit formats -- we hope you'll find great ways of incorporating this unique ad format on your site.

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Content is king

You already know that AdSense works by crawling your web pages for content, then delivering ads based on that content. This means that if your content is limited, our crawler may have difficulty identifying the information on the page. As a result, you may see ads that are not directly relevant to your page, or public service ads.

Here's a fix: Ensure that your pages are full of compelling content. The more targeted, full-text information you provide to our crawler, the easier it will be for our system to determine what your pages are about, and the greater the relevance of the Google ads will be. This enhances the effectiveness of the AdSense program, resulting in a better experience for your users, not to mention for the advertisers appearing on your pages.

Here’s a simple equation that spells it out:

1. A content-rich page = Highly-targeted ads
   
2. Highly-targeted ads + Interested users = Healthy clickthrough & conversion rates
   
3. Healthy clickthrough & conversion rates = Success!

Remember -- you can also use page section targeting to focus our crawler on certain sections of your page that may be more content-rich than others.

The Google ads appearing on your site then serve as supplemental content, providing useful information to your users that pertains to the content you’ve worked so hard to develop. So help us help you -- optimize your page with good content.

UPDATED for accuracy

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Phoebe's ad design tips

(Photo: Cody Ho assuming photo responsibilities for Phoebe Ho)

I can understand throwing away a penny here and there, but it would be pretty ridiculous to toss out hundreds of dollars every day. This is how I feel about optimization. There are many simple ways to increase revenue, but publishers often overlook how easy it is to make changes. Take the case of one publisher, who tried changing his 468x60 banner to a 300x250 rectangle and saw his revenue double! Afterwards, of course, he regretted not making the change earlier.

My goal is to make sure you don't have the same regret when you realize you could have already made extra money -- if only you'd optimized sooner. So in order of "biggest bang for the buck," here goes:

1) Make sure your colors are appropriate for your site and ad location. It's the easiest change to make that can increase your revenue up to 4x!

2) When choosing formats, remember: "Wider is better." Though you always want to be sure the format fits into the space on your pages, use 160x600 instead of 120x600 and try using rectangles as much as you can. 336x280 and 300x250 are our best performing formats. And since they support image and video ads, you'll even have more advertisers bidding on these ad spaces than other formats.

3) Like Geoff said earlier this week, "Set your site on fire!". Make sure you place the ads where your users will see them. This is why "above the fold" is so popular, because most users will not scroll below the fold line. In the same way, people often look for menu bars on the left side of a page so ads in that location are "hot." If your design layout allows it, sandwich the ads with content: placing a rectangle in the middle of a long article not only helps your visitors read those ads, but it also gives them a visual break.

Just try these tips -- it may take you 5 minutes or an hour, but you'll never know until you do if they will make you even more money. What have you got to lose?

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Optimization Month, Week 3: The many features of AdSense

At this point, you probably know your ads like the back of your hand. You've removed the borders, relocated them above the fold, and are awaiting results. In the meantime, you might be asking: "What else can I do to optimize?"

I’m glad you asked. AdSense isn't just ads; within your account, there are a number of features that you might never have noticed. This week we'll be focusing on some of these less-visible gems that can also contribute to revenue increases. As the saying goes, don't put all your ads in one basket. ;) Diversify with some other features!

Maybe your site is full of great content users will love (if only they can find what they're looking for) or maybe you're already using your own search model, but don't have a way to monetize it. In either case, AdSense for search is a great solution.

If your users are always looking for new products and services to try, and you're looking always looking for a new revenue stream, give referrals a gander.

Once your ads are visually appealing enough to catch the eye, they still need to catch your visitor's interest. You can use section targeting to emphasize the important parts of your content (of course it’s all important, but who are we kidding? Not all content is created equal).

You know your site is great. Advertisers know your site is great. Wouldn't it be great if they could easily target ads right to your site? They can, using Onsite Advertiser Sign-up.

We'll explore these features in more depth throughout the week, so be sure to check in again for more details.

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Referrals around the world

Back in May, we launched our new and improved referral buttons. Now these new buttons are available for additional products and languages. You can choose from several different colors and options, and the buttons are in a sleeker, web-friendly GIF format -- all the better to blend in with your site.


Publishers have found that it’s most beneficial to place referrals where they're relevant. Do you run a photo blog? Try using a Picasa referral button. Looking to boost revenue for your web hosting site? Implement a Firefox referral button and watch your earnings grow.

Don’t forget you can also implement referrals in a text link format. Text links easily integrate into your site and often convert better than buttons. Here are a few tips on generating more revenue with text links:

• You can endorse products you've enjoyed using and encourage your users to do the same.
  
• Use text links to integrate the ad more seamlessly within your site content.
  
• Try having the text links inherit the font and look of your site, so they fit in with your current text style and size.

If you’re not already displaying referrals on your site, you may be missing out! Publishers have let us know that they’ve seen an increase in earnings since they implemented the feature. One publisher with a history-related site told us, “I get 3,000 uniques a day, and was only making about $15/day with regular AdSense for content. Today, I tried Firefox referrals and beside my regular site income, I've already made an extra $17.20 -- and the day isn't over yet.”

Not only will you benefit from the extra earnings, but your users will learn more about other products such as Picasa, Firefox, and AdWords. To begin displaying the new referral buttons, simply choose Referrals from the AdSense Setup page of your account, then select the product you'd like to refer users to on your pages.

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Search no further than your own site

If you haven't tried our AdSense for Search feature yet, now might just be the perfect time to put it to use -- we're pleased to announce that you can now display AdSense for search results within your own site. This way, you have the freedom to offer users web search while still maintaining the look and feel of your site. For example, you can keep elements like the header, footer, and site navigation panel the same for the search results page you create.

To use it, just choose the "Open results within my own site" radio button when you're generating your AdSense for search code. You'll also need to identify the page where you'd like to display your search results.



We'll give you two sets of code: one for the search box, and one for search results. Place the first set on a page where you'd like the search box to appear, and the second set on the page you'd like the search results to appear. Whenever users perform searches on your AdSense for search box, they'll be directed to the page on which you placed the search results code.

Since this new feature is part of AdSense for search, any Competitive Ad Filter and site-flavored search settings will still function as normal. You can also find detailed instructions for implementing this new option in our Help Center. Keep in mind that if you want your existing search boxes to take advantage of the new feature, you'll need to replace the search box code that's currently on your pages.

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

How to win advertisers and influence ad competition

For today’s optimization tip, I'd like to focus on a site targeting feature: Onsite Advertiser Sign-up. This enables advertisers to quickly and easily target cost-per-impression (CPM) ads specifically to your site, from your site.

As a publisher, you'll be automatically opted in to Onsite Advertiser Sign-up. You can also customize the landing page advertisers will see when they click on the ‘Advertise on this site’ link within your ad units. This is your opportunity to market your site to advertisers, so don’t settle for the default description – this won’t convince advertisers why they should site target you. Write a sharp and compelling paragraph to engage advertisers and let them know what your site’s all about.



You'll benefit when more advertisers sign up to advertise on your site, since more competition among ads means more money for you. Just remember - keep it advertiser-friendly!

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Christian's Tips: Getting the most out of AdSense

I hope this week you've discovered a new feature or learned how to improve your use in a way that will benefit your site and your earnings. Today I’m going to share my top 3 tips for getting the most out of AdSense.

As a bonus, my advice will also help you climb the social ladder at your school or workplace. Prepare to grow your revenue...and your popularity.

1. Be friendly with everyone – If you want to be more popular in school, you can’t only get to know the drama students -- you have to make friends with the basketball team, the marching band, and the A/V club too. So many friends competing for your time makes it more valuable, just like more advertisers competing for your ad space makes it worth more. Without opting in to text, image, and video ads, you can't expect to get the most revenue possible for your ad space -- you need more advertisers competing in order to bid up the price of your ads. When the highest-paying advertiser wins, you do too!

2. Look your best – You don’t have to be a beauty queen or a male model to be popular, but you should present yourself as well as possible. To get the most out of AdSense, make your site attractive to advertisers spending site targeting dollars. As Natalie mentioned yesterday, site targeting revenue can have a big impact on your total earnings. When an advertiser checks out your site, let them see great formats, like the medium rectangle, in highly visible above-the-fold placements.

3. Be well rounded – In high school, being a talented football player or a skilled musician makes you interesting. But being a star quarterback who plays first violin, gets straight As, and still finds time to volunteer at the local soup kitchen makes you amazing. If you’re only successful with the standard AdSense ads, it’s time to expand. Try link units, referrals, and AdSense for search and track the results. You might be surprised what your next success will be.

I wish you the best of luck with these AdSense tips -- and hope that this new-found popularity doesn't go to your head!

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Optimization Month, Week 4: Building and understanding your audience

If you've been following this blog for the past three weeks, you've already seen a ton of great tools to make your site as compelling as possible with AdSense...and if you haven't, what are you waiting for? Scroll down and read about all the techniques that we've touted during this Optimization Month. And now that you have all these great tools at your fingertips, it's time to roll up your sleeves and get to updating your site. I'll wait until you're finished.

[time passes]

Congratulations! Now your site is ready for all your eager users, but wait ... wouldn't it be great if more people knew about your site and could truly enjoy the fruits of your labor? Of course it would -- that's why this week we'll focus on tips and tricks to drive quality traffic to your site.

We've assembled a team of specialists across Google to enlighten you on the many Google products that can help you optimize your site traffic and content. I've no intention of stealing any of their fire, so I'll simply whet your appetites a bit...

• Find out about the many webmaster tools that can help you inform the Google crawlers about your site.
  
• Make your site available to millions of users at the click of a button.
  
• Learn more about your users, from the pages they're visiting most to the amount of time they spend on your site.

And finally, to end the week we have something extra special. I won't ruin the surprise here, but suffice it to say that it'll be worth the wait.

UPDATED for accuracy

For more articles about different markets please visit my articles and links directory.

http://theadsensepublisher.com/

Thanks for yours time have a good day :-)

Be webmaster of your domain (or sub-domain)

If a tree falls in the forest and no one can hear it, does it make a sound? Even more perplexing: if you have a great, content-rich website and nobody visits it, is the content useful? Rather than debate this, I'd like to share with you five ways that Google webmaster tools can help you drive more users to your site and improve the visibility of the site content you've worked so hard to create.

1. Submit all of your pages to the Google index – for free.

By using Google Sitemaps to submit your URLs, you help Google's web crawler do a more complete and efficient job of crawling your site. Sitemaps enables you to submit all of your pages to the Google index, and it's particularly useful for making sure that we know about all dynamically generated URLs or pages that are not adequately linked to on your site. But please note: submitting a Sitemap will not guarantee inclusion or influence your PageRank, and isn't a replacement for creating compelling and useful content.

2. Find out how Google sees your site.

Once you've made sure we have access to your site, you can see the common words used to link to your pages and that are seen by Google. This allows you to see trends in your site's content, and can help you determine why you may be ranking for particular keywords. You can also see which page has the highest PageRank by month. Some site owners are surprised to find that this isn't always the home page. If an internal page has the highest PageRank, you might consider spending more time optimizing the ads there.

3. Diagnose potential problems.

We let you know if, and why, we're having trouble accessing your site or specific pages. If we can't crawl a page, we can't index it -- so fixing any errors we list can help improve your overall coverage. If the AdSense Site Diagnostics tool shows that you're blocking pages from MediaPartners-Google (the AdSense crawler), you can use the robots.txt analysis tool of Google webmaster tools to test changes to that file and make sure those changes allow access. You can also see what pages you are blocking from other Google bots -- this lets you experiment with changes to see how they would affect the crawl of your site.

4. Find out which queries drive traffic to your site.

Using Google webmaster tools, learn which Google queries created clickthroughs to your site and where you were positioned in the search results for that query. You can also view data for individual properties and countries as well. For instance, you can see the queries from users searching Google Images in the United States that returned your site in the results. You’ll only see properties and countries for which your site has data.



5. Get re-included.

If your site has disappeared from the search results, read through the Google quality guidelines, then correct any problems on your site and request re-inclusion from your Google webmaster tools account. Please keep in mind that the reinclusion request form is only available to people using Google webmaster tools.

There's more.

Google webmaster tools are evolving, and we frequently add more features. Stay up to date on the newest features with the Google Webmaster Central blog and get your questions answered on the Google Webmaster Help discussion group.

Here's to building a loyal following for your website and, in turn, optimizing your AdSense earnings!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Google Analytics hearts AdSense publishers

As an AdSense publisher, you've probably put a lot of effort into making your website the best it can be -- optimizing your ads, building good content, and driving high quality visits. But there's one crucial step left: to see just how effective these things are. How many visitors are you getting each day? What pages are they visiting? Where do they come from, and which keywords brought them to your site -- both from pay-per-click efforts and from natural search?

Many website owners push their site live, and then leave it at that, remaining in the dark about all these questions. Google Analytics can enlighten you. We think it's much more fun to have the answers to these burning questions, and that you owe it to yourself to know for sure. After all, this is the payoff for all the hard work that's gone into creating your site. When you launch or make a change to it, there's that initial excitement of wondering who's going to check it out. And Google Analytics can help you with all of this.



It's as easy to set up as AdSense. All you need to do is add a couple lines of code to each page in your site, and to gain valuable insight with graphical representations of visitor levels and detailed, easy-to-use reports that show:

• pageviews of each of individual web pages
  
• the average time spent on each page
  
• new vs. returning visitors
  
• visitors' geographical location and language
  
• their browser and platform choices
  
• click path data
  

Perhaps this gives you an idea of how Google Analytics can help you measure the success of changes to your site, and confidently make design choices. The best part? After retreating into invitation mode since it launched last November, we're happy to tell you that Analytics is now available for everyone, so you can get started analyzing your site right away.

Happy tracking!

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Optimization Month, Week 5: Putting it all together

So you’ve optimized your pages and implemented our best practices. Now what? It’s time to take a look at your results and decide where to go from here. To close out Optimization Month, this week we’ll share tips on how to monitor the performance of your account, how to evaluate your results -- and how to figure out what to do next.

Now that you’ve implemented some of our optimization tips and best practices, hopefully your revenue is on the rise. But what if you see ups and downs in your stats? Never fear -- it’s quite common for revenue to fluctuate over time for any number of reasons, like which ads your users click on, or changes in ad inventory.

Seasonality can also affect revenue. If you run a fan site for a TV show, you might see a drop in revenue after the season finale due to a reduction in advertiser inventory or a decrease in the number of site targeting campaigns. Or, if you run an education site, you may see revenue decline during the summer vacation due to decreased page views. This is completely normal, and things will bounce back.

It’s crucial to keep these normal cyclical changes in mind when evaluating your stats. It’s also important to compare apples to apples. For instance, be sure you’re comparing days or months that received a similar number of page views. This will ensure that you are making accurate data comparisons. Using custom channels will also help you compare ad unit statistics at a very granular level to determine exactly which units are performing well, and which need to be modified or moved in order to boost CTR and eCPM.

Finally, if you’re interested in learning more about innovative strategies other successful publishers have used, check out some of our case studies.

Remember that every site is unique, so it’s critically important to keep testing and experimenting to see what performs the best for your own site. Don’t be afraid to try new things! And finally, I leave you with the following words of wisdom: Duct tape is like The Force -- it has a Light side and a Dark side and it holds the universe together.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)

Back to school basics

The “back to school” buzz is in the air, and just as it was key to organize your papers in middle school using your trusty Trapper Keeper, it’s important to manage your ads using your AdSense data. Doing so lets you to see the effectiveness of the different implementations you’ve tested out this month and make decisions about next steps. So let’s flash back to the good old days and apply what we learned in middle school.

Vocabulary: Understanding your data

Before you could use a new word from your vocabulary textbook, you needed to understand its definition. Similarly, there are several important statistical values on your Advanced Reports page for which you should know the definitions before doing any analysis. I recommend that you check out our glossary for each of the terms (Page Impression, eCPM, Clicks) to understand how these values are affected by the changes you make to your site.

Foreign languages: Translating your data

Learning a foreign language involves taking a great deal of new information and breaking it down into sizeable chunks to interpret it. As we mentioned in a previous post, URL and custom channels are a great way to take a more granular look at your site and track specific implementation changes you’ve made.

It’s also necessary to create an appropriate measurement for your data. Too much is confusing, and too little is not going to give you accurate results. Normally, good measurements include 30-, 60- and 90-day increments.

Finally, you’ll need to analyze the data. A great feature we offer is the CSV link, which enables you to download your data onto your hard drive so you can rearrange it to your specific needs. I recommend using Google Spreadsheets or Excel.



Art appreciation: Displaying your data

As your art teacher used to say, a picture is worth a thousand words. Staring at raw data can be tedious and won't help you visualize trends in your AdSense stats. This is why tables and graphs are so effective. A table can make your data more comprehensive and easier to read, while a graph helps you to observe visually what's happening to your various values. If you notice that one channel is performing better than another over a set period, it may be time to implement the same changes into your other pages.

Tip: Track the various implementation changes you’ve made on a separate sheet, and note the date. You can then review those dates later and compare them with previous sets of data to discover which changes had the greatest impact on your site.

Quarterly report card

I recommend that you perform this type of analysis every 3 months to ensure that you are optimizing your site to its potential. By tracking and managing your data, you will be on your way to becoming a more savvy AdSense user. And of course, don’t forget to thank your 7th grade teacher for imparting this knowledge.

For more articles about different markets please visit my articles and links directory.

http://googlelinksdirectory.com/

Thanks for yours time have a good day :-)